You already
have an 
advertising agency  
but they’re...

slow

expensive

obsessed with awards

not very good 

boring

always nodding, 
rarely listening

besotted with huge decks

forever introducing you 
to other companies 
from their network

actually a 
digital design agency 
who say they can ‘do’ advertising,  
but can’t



You need an
advertising agency
but you’ve heard
they’re…

slow

expensive

obsessed with awards

boring

besotted with huge decks

always nodding,
rarely listening

not very good

actually a
digital design agency
who say they can
‘do’ advertising,
but can’t

boring





 
                               



Direct Creative Action with SAS produces creative advertising ideas.

Ideas that prove your strategy

Ideas that bring your brand to life.

Ideas that define your company in seconds

Ideas for social media

Ideas for radio commercials

Ideas on the sides of buses

Ideas on posters

Ideas that change your salary

Ideas that make money

Ideas that make your competition look bland.

Ideas for commercials.

Ideas that make content watchable

Ideas in newspapers and magazines

Ideas that work in 360º

Ideas that get a reaction.

Ideas with stopping power.
SAS is experienced creative brains
working directly to you, point-blank.

A simple, timely, collaborative process
gets you creative answers.

The gold all agencies promise,
but rarely deliver.

Ideas that change your business.

Bring clarity to your communications and
make your logo mean something.

These links fill in the gaps.

What Work has S.A.S done?
How much  Experience do you have?
How does S.A.S work?
How do I contact S.A.S?
 Who’s in the S.A.S?



The work featured here is all about the effect it had on the clients business.

Changing the fortunes of a business is far more interesting than      
humbly bragging about your new award on Linked-in.

Abbey National


The Abbey National CMO sits alone at a finance marketing awards ceremony in the grand ballroom of the Grosvenor House Hotel. 

He’d launched this campaign, the first of its kind, a few weeks previously and it was working.

Working far too well for his peers who were so disgruntled they sent him to Coventry for the entire evening.

“The best night of my professional life” he reported back.





































        





Waitrose 

Ice cream made by Heston is a great proposition. 

Ice cream made by Heston that tastes like the movies is a proposition that empties Waitrose freezer cabinets across the country .

Or to put it another way, sales go up 3000%.









       



Science In Sport


All sports advertising looks the same. 

Even the good stuff. 

S.I.S supplements are for serious athletes (Andy Murray, Sir Chris Hoy).

The usual ads with short, ballsy headlines and dramatic photography simply would not cut it with such an educated audience.  

We made S.I.S standout visually. 

And we differentiated them by demonstrating how their science made a difference to athletic performance. 

That they were the real experts. 

All fact checked by S.I.S chief scientist ‘Mr.Molecule.’

The campaign ran as mobile posters for the crowds at the Tour de France Yorkshire stages and online.



       








































Pretty Simple Games


We worked directly to the founders of the French gaming company to produce a commercial to 
launch the second part of the huge (50 million players) mobile and Facebook game ‘Criminal Case’. 

Over 80% of the game's players are women 
aged 30-55. 

The idea simply dramatises what the games players they do in Criminal Case world; step out of their 
daily lives and pursue psychotic murderers.

















       
British Heart Foundation

Cancer’s easy. 

Everyone knows how serious it is and how long the treatment can last.

People think heart attacks are over and done with on the day. 

You survive or you don’t.

That’s the problem BHF had when trying to raise awareness of their heart nurse service.

Heart disease drags on for months and years and sufferers can need high levels of care at home.

These ads bring to life the work of BHF nurses in 
a gentle, emotional way that really resonated with their core support and far beyond.







       
Department of Work and Pensions


How do you encourage people to save for their future without boring or scaring them to paralysis?

‘A pension is for life’ simply dramatises the why you need to pay attention to your pension in a friendly accessible way.









       
Gamble Aware


Men on the verge of developing a gambling problem need a mate to intervene.

Men are terrible at talking to their mates about anything more personal than the latest VAR outrage.

A very personalised digital solution powered by AI.

Click on the images to go through 
the (very short) deck.