Cancer’s easy.
Everyone knows how serious it is and how long the treatment can last.
People think heart attacks are over and done with on the day.
You survive or you don’t.
That’s the problem BHF had when trying to raise awareness of their heart nurse service.
Heart disease drags on for months and years and sufferers can need high levels of care at home.
These ads bring to life the work of BHF nurses in
a gentle, emotional way that really resonated with their core support and far beyond.