All sports advertising looks the same.
Even the good stuff.
S.I.S supplements are for serious athletes (Andy Murray, Sir Chris Hoy).
The usual ads with short, ballsy headlines and dramatic photography simply would not cut it with such an educated audience.
We made S.I.S standout visually.
And we differentiated them by demonstrating how their science made a difference to athletic performance.
That they were the real experts.
All fact checked by S.I.S chief scientist ‘Mr.Molecule.’
The campaign ran as mobile posters for the crowds at the Tour de France Yorkshire stages and online.